23.5.08

ladies pull out your freakum dresses...


...Maidenform has revealed the Backless Bra designed by Elaine Cato, a native of Nashville, and runner up of ABC's American Inventor last June. Though she didn't win the $1 million dollar grand prize this bra should
prove to be her own personal stake to fame.

Cato said she came up with the idea when looking for a bra to wear with a backless pantsuit for a New Year's Eve party. "But since I had last worn it, bra-less, I had two children, and my cup size had changed." She couldn't find a backless bra anywhere, so she sat down at her dining room table to design one herself, taking apart one of her regular bras and to create a new backless version, which she further developed on "American Inventor" as the 6-in-1 bra.

addressing her loss on American Inventor Cato says

"The problem with it was that there was an unattractive and unwanted bulge on the sides of the bra that I couldn't get rid of. It looked a bit bulky, though it worked."

Once she started working with Maidenform, she finally had the resources that she needed in order to perfect the design, she said.


"poke our your back, time to impress, pull out your freakum dress"

Related Links/Sources: Yahoo news


.rhayne a. coleman

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